Thursday, August 13, 2015

5 Posts Authors need to Stop Making

Social media is tricky and there is so much advice floating around it can make an author's head spin.  Here are 5 Posts Authors need to Stop Making.

  1. Facebook is hiding my page posts!  Facebook isn’t ‘hiding’ your posts, they are still there.  Facebook is limiting how often your posts appear in your liker’s newsfeeds.  Is this annoying?  Yes.  Should you whine about it?  No.  Not in public.  Facebook is a social media system that has a specific method of function, figure out how to engage your audience without whining or asking for likes and comments.  Ask questions, share valuable content, be social.  No one likes a whiner.
  2. I liked your page so you should like mine!  Uh, no, it doesn’t work that way.  If you want to know what I have to say, then by all means follow me through whatever social media channels you prefer.  If you are just trying to build your own fan base through guilt reciprocation, you are doing it wrong.  Focus on connecting with people as a person and you’ll build a long lasting relationship, one that is mutually beneficial.  Guilt tripping people into following your social media only boosts your numbers momentarily until that person unfollows you in a few days.
  3. If you love me, you’ll leave a review!  There is no harm in saying you appreciate your reviews and sharing a glowing write up but your readers DO NOT OWE YOU A REVIEW.  There is no contract, real or implied, that states a reader has to leave a review.  If a reader leaves review, feel blessed.  If not, get over it.
  4. Buy my book!  Buy my book!  Buy my book!  We get it, you are selling a book.  Most authors are.  If a person wants to buy your book, they will.  Beating them over the head with demands to purchase your book will drive people away.  Social media is meant to be social; do you hang out with people that try to sell you things all day long?  No.  So why are you spamming your followers?  Share writing bloopers, images* that inspired your work, and character interviews.  If someone likes your posts, they can hunt down your book with relative ease.  The only (sorta) exception to this is a new release, but please don’t overdo it.
  5. Rants.  We all have bad days and want to vent but your social media is not the place.  Speak to a friend, post in a closed author group, but venting to fans about an industry they may not understand does no one any favors.  The only thing it might do is tick people off and inspire them to leave or worse, retaliate on your behalf.  Who wants to listen to someone who complains all the time?  Not me!  Show some class and zip it. 

 *Make sure you have the rights to be sharing the images.

 About Elle Clouse:
Elle has been writing fantasy and science fiction romance for years and an avid participant in the NaNoWriMo.

Elle is happily married to a martial arts instructor, a mother of two small boys, and constantly talking her husband out of adopting a new pet. She knits and stamps in her spare time as well as feeds a latte addiction.

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