Hello from soon to be rainy Florida, but it beats shoveling so all is good. One thing moving has done- other than hiding what ever it is I "need" at any given point in time, is to make me get out and network with other bookophiles and the owners of small book stores. I lucked into a book store that hosts special events for local authors and in Jan. I joined some 19 other word slingers to talk about our books, writing, what drove us etc. There was a healthy amount of press coverage...okay, so it's election year here and they were doing a ribbon cutting ceremony and had a truck load of political types perusing the stacks and that always attracts vultures...er, I mean the press. At any rate, they played nicely and I'm starting to hear back from folks that were there. I haven't quite pulled myself out of the funk I've been in for the last month, but I am starting to believe there's a light at the end of the tunnel that isn't attached to a train bent on running me over, so I missed this last one. However, this experience now has me reaching out to other small shops to do book signing there or going to speak to other writers just to have a different perspective tossed at them. I also donated a copy of my kids book to the local elementary school- which is opening up new doors and possibilities.
The take away from this is to always be looking for a way to put your name out there, your brand. It could well be the smallest venue that nets you the biggest rewards.Get creative in your thinking. Use your book’s theme, location, or time period for inspiration and making marketing connections. A character’s hobbies, occupation, lifestyle, values and interests can be jumping off points for developing promotional strategies. Brainstorm, Google search companies, experts, businesses, organizations or groups that you can approach for joint marketing ventures. If your characters have a quilting group or have something to do with material- go talk to them about doing a signing there, maybe having a piece made from said book to use as a backdrop. Maybe they have a winery- look for a place where you could be part of a tasting. It gives you a way to be discovered. Even if you're working with a house- it still rides on us to keep our name out there.
A fair number of us are self published, and have a smaller budget to work with, www.mediabistro.com had the following, it was good, so I thought maybe it could be of use to someone here. I think there was at least half that I had never heard of, so this was a learning thing for me too.