Monday, March 18, 2013

Marketing Advice for your Debut Novel

Hello Everyone! I hope all is well with you today.  My name is Lisa Orchard and I’m the author of the Super Spies Mystery/Thriller Series. It’s been a year since my first book was published and I must say it’s been quite an experience.  I’ve worked hard promoting my books and there’s a lot I’ve learned in the process.

What’s one of the first things a newbie author must do? Well she must first define their target market.  She has to answer the question. Who are my readers? And how do I reach them? When an author answers these questions she’s on her way to establishing her marketing plan.

After an author defines her target market she needs to find out where her readers hang out. For example, if she writes romance novels she needs to learn where her readers get their information about new novels. The most likely place is from Romance Reviewers.  The next step in the process is an author must establish relationships with reviewers so they’ll review her book and communicate that review to the public.

I researched some of the top sellers on Amazon and I’ve found that all of them have a tremendous number of reviews. This is consistent for all genres across the board.  Positive Reviews are the number one way to sell more books. Of course, building these relationships takes time and effort, but in my opinion the time it takes is well worth it.  

Another way an author can communicate with the public is by being a guest on another’s blog.  The best way to do this is to establish a relationship with another blogger/author and then ask them about guest posts. Now, when an author does this she should look for blogs that have a wide following. The more followers a blog has the more people your guest post will reach.  J

There are other ways to advertise your work to the public, but most of these cost money and there’s no guarantee they’ll work either. So when a new author has to choose between the variety of other opportunities out there, I recommend that she communicate with other authors in her genre and learn what has worked for them in the past.  Some things work well for one genre and not so well for others.

I’ve found that workshops, book fairs, and conventions are a great way to get in front of your readers too. Of course, some of these cost money and an author has to determine which ones are going to give her the best bang for her buck.  Sometimes she has to take a leap of faith and just try something and see if it works.

So there you have it…what I’ve learned in my first year of publication.  It’s been an awesome year and I’m on my way. I’ve just sent the third Super Spies novel to my publisher and I’m excited about it! J

And if you’re looking to turn your teen on to reading, check out the Super Spies series!  The covers and blurbs are below along with buy links! They are also available as Audio Books as well!

This book opens in a small town in Michigan where fifteen-year-old Sarah Cole is stuck spending the summer at her Aunt and Uncle’s with her sister, Lacey. She’s not happy with the situation until she befriends a girl named Jackie. The three girls stumble upon the ruthless murder of a reclusive neighborhood woman. One of the officers investigating the crime believes the girls are responsible for her death. Fearing that this officer will frame them for the murder, the girls organize their own detective squad. They become the Super Spies and start their own fact-finding mission.  The Super Spies can’t understand why anyone would want to murder the “Cat Lady” until they start digging into her past and discover a horrible crime that happened thirty years ago. They uncover a connection between the two crimes and attempt to bring this information to the police, only to be reprimanded for meddling in the inquest. Not only are the girls upset by the admonition, but they also struggle with the fact that their exuberant investigating could provide a legal loophole allowing the killer to go free. To make matters worse, the police don’t even believe them. Frustrated by this turn of events, the Super Spies realize it’s up to them to snare the Cat Lady killer, or die trying…


Barnes and Noble: :

This book opens in a small town in Michigan where Sarah and her sister Lacey are now living with their Aunt and Uncle. Still reeling from the fact her parents have disappeared, Sarah starts the school year with her new friend Jackie Jenkins. When Sarah learns the school has been bombed, she’s filled with dread. Uncle Walt is a teacher, and he was in the school when the bomb exploded. Taking matters into her own hands, Sarah decides to search for him. The rest of the Super Spies are right behind her. When a fireman chases them away from the school, Sarah becomes suspicious. She decides to investigate. The FBI arrives on the scene. Sarah realizes this bombing could have even bigger implications. Searching for the bombers, Sarah is introduced to the world of terrorism. She fears that the bombing and her parents’ disappearance are connected and terrorists are involved. To make matters worse, the bombers are determined to finish the job. Can the Super Spies find the bombers before it’s too late?


Barnes and Noble:


Rita Monette, Writer said...

Great advice Lisa. Thanks.

Sharon Ledwith said...

Find who you're writing for, then reach out. Simple advice from an outstanding author! Cheers and Happy Anniversary, Lisa!

Lisa Orchard said...

Thanks for stopping by Sharon! I appreciate your support!

Lisa Orchard said...

Thanks for stopping by Rita! I'm glad you found my advice helpful! :)

Sara Stinson said...

Hey Lisa!

Great advice! Marketing is a whole new area from the writing. Whew! Thanks for sharing!

Lisa Orchard said...

Thanks for stopping by Sara! If you ever need marketing help just give me a shout!