By W. S. Gager
I’m in the midst of writing 15 blogs for a blog tour with 14 other authors that kicks off on Black Friday and runs for two weeks. I did this same tour last November and really saw a jump in sales and even better I reached a bunch of new readers.
The tour is called Murder We Write and features mystery authors from across the country. The beauty is you get exposure to each of their fans and followers. The down side is this is a lot of prep work. Setting up such a blog tour requires one person to organize and be the “official” decider of issues and they do show up.
Many in the tour want all the posts at least a month in advance to have it preposted and ready to go. That makes sense because it is a very busy time and easy to forget. Each author gets to pick what they want from the other authors for their own blog. Each post also contains at least one book cover, typically the latest release, links to the author’s website and buy links. Each author also does some type of giveaway but that isn’t mandatory. With the last one, we as a group gave away 45 books and that generated a lot of interest when it was promoted on Facebook and Twitter.
The downside is writing all the posts in a short span of time. I’m struggling through them and only have a handful to go. The good thing is it is a nice mix of requests from interviews, excerpts, pieces on setting and other bits of writing craft.
Another key is going to each of the blogs and commenting during the tour. Some fans won’t seek out other authors but the one they already like. Each comment on other people’s blogs shows readers more about you and helps push them to look at your site and then to buy your books.
We all struggle with promotion and making it pay. One way to maximize our resources is to do group blog tours. Everything that is done is multiplied by the number participating. For a person to reach hundreds of new fans within two weeks, is worth struggling through writing all the blogs. I just keep repeating that mantra. Only three more to go…
What results have you gotten from blog tours?
Award-winning mystery author W.S. Gager has lived in West Michigan for most of her life except when she was interviewing race car drivers or professional woman's golfers. She enjoyed the fast-paced life of a newspaper reporter until deciding to settle down and realized babies didn't adapt well to running down story details on deadline. Since then she honed her skills on other forms of writing before deciding to do what she always wanted with her life and that was to write mystery novels. Her main character is Mitch Malone who is an edgy crime-beat reporter always on the hunt for the next Pulitzer and won't let anyone stop him. Her third book, A CASE OF HOMETOWN BLUES, was a finalist in the 2012 Daphne Du Maurier Award for Excellence in Mystery/Suspense. A CASE OF VOLATILE DEEDS, her fourth in the Mitch series will be out this February.