Friday, February 17, 2012

11 Ways to use Pinterest to Market Your Writing

 Ways to use Pinterest to Market Your Writing

Perfect Baby
“What?”, you say.  “Isn’t Pinterest where I go to check out perfect babies, the latest nail polish craze and kick-ass decorating ideas?”
Latest Nail Polish Craze

Yes, yes, it is, but it’s so much more.  Pinterest is an awesome marketing tool, and you should be using it.

Did you know it already has five million users, and that a million and a half visit each day?  Did you know that in January 2012, Pinterest drove more traffic to websites than LinkedIn, Google Plus, Reddit and YouTube combined?

Your writing career (You, Inc) should take advantage of this phenomenally beautiful site and its users (mostly women, I’ll bet, and a good share of them readers).  Here are eleven tips to get you started on this great marketing tool.

1. Sign up.  It’s easy and painless.  Use your business name or pseudonym as your profile name.  Add your website URL in your profile, too, and make sure to fill in the “About” section so users can get to know you.
2. Connect your account with your Facebook and Twitter accounts.  This adds social media icons (the FB icon and Twitter blue bird) under your profile picture (your picture can be a book cover, hint, hint) that link to your Facebook and Twitter profiles.  And when you pin, be sure to check the Twitter box to automatically feed the pin to your Twitter account.
3. Pin lots of stuff, steadily, to maximize exposure, and pin from lots of different sources.  Variety is important.
4. Tag other Pinterest users in your pins by using @username in your descriptions.  This allows you to network with other professionals in your field.
5. Comment on other people’s pins.  This is an underutilized feature which will expose you to other users.
6. Pin videos.  Grab an amusing or thought-provoking video from YouTube and share.  Or - brilliant idea! - pin your book trailer.
7. Use Pinterest’s embed option to publish pins to your blog posts.
8. Use images in every blog post so your post can be shared on Pinterest.
9. Add a Pin it! Button to the footer of your blog posts so your readers can share it on Pinterest.  Pin your own posts, but don’t be “that person” who overdoes it and turns off people.
10.       Add prices to your pins but typing $ followed by the price in the pin’s description.  When you add prices, the pin might be featured in the “Gifts” section.
11.       When adding a description to your pin, use keywords so other pinners will find your images and boards when they search.  A good description will stay with an image as it gets repinned.

For 45 more ways to market your writing on Pinterest, go to the site from which I blatantly stole these tips.


Patricia Kiyono said...

Wow. Great ideas! As soon as Nano is over I plan to check them out! Thanks for stealing the tips.

WS Gager said...

Great post. Will have to look at it.

Lisa Orchard said...

Awesome post! I'm definitely looking into this for my new book! "The Super Spies and the Catlady Killer."

Joselyn Vaughn said...

I'm one of the million and a half that visit daily. I love Pinterest! I haven't decided whether to use it for publicity or just for myself. It would certainly be a great way to draw traffic to your blog or whatever.